Demandbase, a pioneer in AI-driven account-based go-to-market (GTM) solutions, proudly announces its continued recognition as a Leader in the Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms for 2023. This coveted position is a testament to Demandbase’s commitment to providing exceptional ABM solutions and its consistent ability to execute its vision effectively.
Gabe Rogol, the Chief Executive Officer of Demandbase, expressed his pride in being recognized as a Leader in Gartner’s ABM Magic Quadrant for another year. He stated, “We believe this recognition reflects the hard work we’ve put into our product this past year, including innovations in ConnectedTV advertising, non-English intent, new integrations, continuous improvement of our Account Intelligence, release of Workspaces for enterprises, simplified dashboards, UI improvements, and more. We also believe this recognition mirrors the consistently impressive reviews we get from customers through Gartner Peer Insights and on G2. We’re grateful to Gartner, our customers, and our entire team.”
Gartner defines ABM platforms as software designed to enable B2B marketing and sales teams to execute ABM programs at scale. These programs encompass account selection, planning, engagement, and reporting. The platforms facilitate the creation of target account lists by unifying both first-party and third-party data sources. Additionally, they engage audiences through various channels, including display advertising, social advertising, email, and sales engagement. This is achieved through a combination of native capabilities and integrations.
The minimum capabilities required for ABM platforms, as per the Magic Quadrant report, include:
- **Account-level intent data (proprietary and/or licensed) to understand buyer interest and behavior.
- **Campaign orchestration and activation across multiple channels to drive engagement and progression in the buyer’s journey.
- **Account measurement and analytics to quantify lift and performance across channels, campaigns, and programs.
Demandbase’s position as a Leader in the Magic Quadrant was earned based on the company’s Completeness of Vision and Ability to Execute. This recognition is reinforced by its prior acknowledgment as a Gartner Peer Insights Customers’ Choice for ABM earlier in the year.
To explore the comprehensive details of Demandbase’s Leader status and access the full Gartner Magic Quadrant report for 2023, visit this link.
Gartner Disclaimers
- Gartner, Magic Quadrant for Account-Based Marketing Platforms, Ray Pun, Christy Ferguson, Jeff Goldberg, Julian Poulter, Jenifer Silverstein, 30 October 2023
- Gartner, Voice of the Customer for Account-Based Marketing Platforms, Peer Contributors, 28 June 2023
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